文献类型： 外文期刊

作者： Chi Liang;Ye Xingqing;Ma, Jiliang

作者机构：

关键词： e-commerce;cooperative;profit margin;product type

期刊名称： TRANSFORMATIONS IN BUSINESS & ECONOMICS

ISSN： 1648-4460

年卷期： 2021 年 20 卷 2A 期

页码：

收录情况： JCR（2021版）

摘要： In 2020, COVID-19 has exerted a significant impact on the sale of agricultural products in China. Against this background, the e-commerce has played an important role in solving this problem. Therefore, it has once again become the focus of attention of the Chinese government and researchers. The co-operative is an important channel for Chinese farmers to sell agricultural products, and thus, it is a vital research issue to discuss whether the application of e-commerce in the co-operative is conducive to the improvement of its profitability. This study therefore uses Logit model to analyze the factors affecting the use of e-commerce in co-operatives and PSM model to calculate the impact of e-commerce on the profit margin of co-operatives. The following conclusions can thus be drawn: (1) The gender and education level of decisionmakers and the degree of processing and relevant certification of products are important influencing factors, (2) e-commerce can significantly improve the profit margin of co-operatives, and (3) e-commerce plays a more significant role in improving the profit margin of co- operatives selling primary processed products. These study conclusions are based on national-level survey, and thus, the industrial policies should be formulated according to these influencing factors to support the development of e-commerce in co-operatives, especially those selling primary processed products.

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