数字农科院2.0

Food labeling and Chinese consumer preference for naturalness: A new way to differentiate grass-fed dairy products

文献类型： 外文期刊

作者： Jingjing Wang;Chenguang Li;Xiaoxia Dong;Zhifeng Gao;Eileen R. Gibney;Shuhua Yang;Lauren McGuinness;Nessa Noronha;Emma L. Feeney

作者机构：

关键词： consumer;dairy;grass-fed;pasture grazing;preference for naturalness

期刊名称： Journal of Dairy Science

ISSN： 0022-0302

年卷期： 2025 年 108 卷 3 期

页码：

收录情况： SCIE（2025版）

摘要： Due to the lack of recognized differentiation for grass-fed dairy products, producers of quality products have failed to capture consumer premiums. This study investigates Chinese consumers' preferences for the naturalness attributes of grass-fed dairy products as potential criteria for grass-fed milk product differentiation. We examine how grazing conditions (e.g., pasture grazing), animal feed (e.g., fed grass), functional improvement (e.g., increasing CLA, n-3, and vitamin B content), and imagery properties (healthy, natural, tasty, and sustainable) affect consumers' preferences and willingness to pay. Interestingly, consumers reported higher premiums for grazing conditions, animal feed, and functional improvements compared with imagery property attributes. Contrary to the conventional belief that functional improvement attracts the highest consumer premium, we found that for the majority of respondents (who have high preference for naturalness), grazing conditions were the most important factor. This study provides evidence for consumer preferences for the subattributes of grass-fed products, and therefore develops a potential framework to differentiate grass-fed products using naturalness criteria.

分类号：

  • 相关文献

[1]Chinese consumer perceptions of dairy products with lighter fat and grass fed labels. McGuinness, Lauren,Yang, Shuhua,Wang, Jingjing,Dong, Xiaoxia,Li, Chenguang,Gibney, Eileen R.,O'Riordan, Dolores,Feeney, Emma L.. 2025

[2]Effectsofsugarbeetpulppartiallysubstitutedforgroundcornondairycowslactationperformance. 卜登攀,彼得·小山. 2011

[3]Risk Screening Of Mycotoxins And Their Derivatives In Dairy Products Using A Stable Isotope Dilution Assay And Lc-Ms/Ms. Yang, S, Luo, YJ, Mu, L, Yang, YY, Yang, YT. 2021

[4]Risk screening of mycotoxins and their derivatives in dairy products using a stable isotope dilution assay and LC–MS/MS. Yang S.,Luo Y.,Mu L.,Yang Y.,Yang Y.. 2021

[5]The characterisation of antimicrobial resistant Escherichia coli from dairy calves. Merning Mwenifumbo,Adrian L. Cookson,Shengguo Zhao,Ahmed Fayaz,Jackie Benschop,Sara A. Burgess. 2023

[6]Advancements in nutritional composition of milk and species identification. Mingxue Yu,Baiyi Li,Tiannuo Hong,Ziqi Li,Xin Ru,Wenbo Bian,Wenqi Zhu,Lu Chen,Juan Han. 2024

[7]Editorial: Impact of dairy farming on the safety of raw milk and milk products. Armin Tarrah,Lu Meng,Taurai Tasara,Tanushree B. Gupta. 2024

作者其他论文 更多>>