数字农科院2.0

Promoting eco-labeled food consumption in China: The role of information

文献类型： 外文期刊

作者： Yuan, Rao;Jin, Shaosheng;Zhou, Lin;Chien, Hsiaoping;Wu, Wenchao

作者机构：

关键词： information interventions;green food;organic food;willingness-to-pay

期刊名称： AGRIBUSINESS

ISSN： 0742-4477

年卷期： 2024 年

页码：

收录情况： SCIE（2024版） ; ; SSCI（2024版）

摘要： Consumers usually have little knowledge about eco-labels, and eco-labeled foods are still relatively uncommon. This study explores whether providing information about eco-labels can improve consumers' valuations of eco-labeled foods. We tested three types of information-selfish (health related), altruistic (environment related), and combined (both)-and used a sample of 4523 Chinese consumers. Our results indicate that all three types of information increase consumers' valuations of eco-labeled foods. Consumers express the largest valuation for eco-labeled foods when provided with selfish information, followed by altruistic information and combined information. We also found heterogeneous responses to all information treatments, with high-income consumers being more responsive to selfish information, while more highly educated consumers are more sensitive to combined information. We discuss the implications for designing policies to develop eco-labeled food markets, for example, by using redundant or identity-based information on the labels, especially in developing economies. [EconLit Citations: D12, Q13, Q18]

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