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Effects of Low-Calorie Nutrition Claim on Consumption of Packaged Food in China: An Application of the Model of Consumer Behavior

文献类型： 外文期刊

作者： Zeying Huang;Haijun Li;Pei Wang;Jiazhang Huang

作者机构：

关键词： low-calorie products;model of consumer behavior;nutrition claim;nutrition labeling;packaged food

期刊名称： Frontiers in Psychology

ISSN： 1664-1078

年卷期： 2022 年 12 卷

页码：

收录情况： SSCI（2022版）

摘要： More and more packaged products in China have been labeled as low-calorie products since the official implementation of nutrition claims in 2007. But little was known about the impact of such claims on the Chinese consumption of low-calorie food on the background of increasing rates of obesity among the Chinese population. This study sought to fill the gap by applying a consumer behavior model to a nationally representative online survey by means of structural equation modeling. The findings revealed that nutrition claims significantly affect the consumption of low-calorie products. Specifically, marketing stimulus on low-calorie products first affected consumer psychology, then consumer decision-making, and finally consumer responses. Despite the significant role of consumer psychology and decision-making in consumption, consumers were susceptible to the influence of targeted marketing strategies for foods with a low-calorie claim. It is recommended that appropriate use of low-calorie nutrition claims by manufacturers and choices of low-calorie food by consumers according to their own needs should be encouraged.

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[1]Chinese consumers’ psychology and behavior of the foods with nutrition claims based on AISAS model. Zeying Huang,Haijun Li,Jiazhang Huang. 2024

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