基于选择实验法的消费者对不同地膜回收利用标识玉米偏好及支付意愿研究
文献类型: 中文期刊
关键词: 离散选择实验;;文本分析;;地膜回收利用标识;;条件Logit模型;;支付意愿
期刊名称:农业资源与环境学报
ISSN: 2095-6819
年卷期: 2025 年
页码:
收录情况: 北大核心(2023版) ; ; CSCD(2025-2026年度) ; ; 科技核心(2024版) ; ; 农林核心(2024版)
摘要: 为探讨消费者对不同地膜回收利用标识(包括地膜回收方式和可降解地膜)玉米产品的支付意愿及其影响因素,本研究通过设计离散选择实验,采用虚拟品牌方法,构建了包含玉米颜色、口感、有机认证、地膜回收利用标识、转基因属性、地理标识及价格等属性的即食玉米产品,设计两套选择实验卡。基于收集的 382份有效问卷构建的条件 Logit模型结果显示,消费者对玉米产品的属性偏好存在显著差异。其中玉米颜色、口感、转基因、地膜回收利用标识以及地理标识均对购买意愿产生正向影响。具体而言,消费者更倾向于为采用可降解地膜生产的玉米产品支付溢价,其最高溢价意愿为7.798元·根-1;在口感方面,消费者对甜糯玉米的偏好尤为明显,愿意额外支付11.174元·根-1;而对于有地理标识的玉米产品,消费者愿意额外支付2.688元·根-1。此外,颜色偏好方面,消费者更倾向于选择黑色玉米。为提升消费者对地膜回收和可降解地膜玉米产品的支付意愿,本研究建议在包装设计中应充分展现产品的环境属性,通过积极传达地膜覆盖、环保理念等信息,引导消费者形成绿色消费行为,从而推动地膜回收利用与可降解地膜的推广。
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